Social Media for Small Businesses.

Social media for small businesses.

In the digital era, where social media and small business owners, hold a dye-the-wood relationship, you can’t over-emphasise enough the need for non-social existing business owners to be active and take advantage of social media platforms, as it is the place customers spend a tangible amount of time on.

Nowadays, people are in control and use the Internet to find the products they want

If they don’t find you, YOU DON’T EXIST!    – Peter Spalton, Author of Marketing Secret.

As you all know, social media has become more like an inevitable aspect of our lives. We tend to spend a significant amount of time on the internet and even make buying decisions right there. 

Social media platforms such as Facebook, Instagram, Twitter, Pinterest and YouTube amongst other platforms allows entrepreneurs to market their products and services digitally and reach a wider audience.

Today,  for a business of any kind to thrive, it needs the force of the internet and these platforms. 

 According to  Data Reportal, a total of 5 billion people around the world use the internet today – equivalent to 63 percent of the world’s total population.While,a source from omnicore states that In 2021, the average 18 to 34-year-old runs 8.4 profiles on social media.


This gives you a myriad of opportunities, to know where and who your target audience is, what and what not to do, and how to be of better service to your consumers.

 Social Media for Small Business.

Social media for small businesses and startups, is of many advantages not because of the followers,  but most especially because these platforms allow for customer engagement .

And when it comes to community building and management, small businesses tend to find a sort of direct connection with their customers compared to bigger businesses. 

This is because they tend to give direct and immediate responses and also interact with their ideal customers better.  Hence, social media allows small businesses to be in the faces of their prospective consumers.

No matter where you are, the sort of services you sell, as a small business owner, you will find your target audience. Your ideal consumer is most likely on at least  one or more of these platforms.

Social media is that ground that allows for the unification of all sorts of Demography, as its vast Myriad of channels allows your Small business to connect with a vast audience of potential clients. 

Importance of social media for Small Businesses

1. Customers search for products every day and strategic positioning of your brand on Social media, allows you to link your targeted audience in and out your Geographical area. Thus, increasing your business visibility. 

2. Traffic generation to your business pages which can bring on more customers for you is also an added advantage.

3. Social media gives your brand a competitive advantage almost on equal terms with Multinational brands.

4 With the advantage of its analytics, you could track what and what is not working for your brand,  where exactly your traffic is  coming from, and which Social Media channel your brand needs to focus on.

5 Social media gives you an insight into what your customers think about your business as it is not a one-way scheme. It allows for interaction and that way, consumers comment on your business. 

Social media platforms for small businesses

As Social media provides your brand the opportunity to reach a wider audience easily, it allows you to apply the human element while dealing with your consumers, giving the empathetic identity and a room for closure between your prospective consumer and your brand.

It is not just about having an artificial, less humanistic identity, after all, people buy from people and a confused mind won’t buy.

Here are Social media platforms that allow you to personalize your Small business brand and also allow you to improve your Small business relationship with your prospective consumers.


 Facebook is a social networking site that has some of the most reliable ways to promote your Small business. As well as enticing clients, you can use Facebook to connect and promote the latest news about your product alongside interacting with your consumers.

Facebook is a great place to start as it attracts 500 Million members every month and this number continues to grow. 

 Here are a few tips that can help your brand on Facebook

  • If you’ve got a blog or website, you can link to it from the Facebook page. You can even use an RSS feed to pull content from your site and automatically post it here.
  •  Answer questions engage in discussions and debates
  •  Offer exclusive deals to your customer base. To get new customers, offer discounts for loyal customers. Give a 20% discount for every 10 likes you get on Facebook. Reward your customer base with free shipping and special delivery days when you need them most. 
  •  Upload new content regularly. In other words, update your site at least a couple of times per day.
  •  The Facebook marketplace is an excellent way for small businesses to market their products in a local region. With the Facebook marketplace, you can reach a more extensive set of audiences that are well within your locality range.
  • Additionally, posts with aesthetic visuals are also some of the best-performing content on this platform. 


Instagram is highly visual, which means that it is a “Duck Soup” that people are addicted to. Since your audience will check their feed multiple times a day, it is best to post at least once and at most three times a day.

 People use Instagram to chill out and spend their time having fun, which means that they are looking to get insights into your business. 

Follow the tips below and you will be able to use Instagram effectively to promote your small business. 

Craft a great bio so that it’s easy for people to understand what kind of business you run.
  • Include quick facts about your business, try not to be biased
  • Use hashtags & events whenever possible, and
  •  Test regularly.
  • Post on reels, it allows you to get seen easily


As of early 2020, Twitter has an impressive base of almost two hundred million users.

From this base, a significant amount of content is generated and circulated each day. This has made Twitter a vital source of information for audiences such as journalists, radio producers, filmmakers, and the general public.

When you post, try to keep in mind what your audience is looking for. For example, if you’re a brand selling a product, then it would be good to post about that product as much as possible.

 If you’re trying to sell a service or service piece, then it’s better to post something that piques the user’s interest rather than marketing spam!

The purpose of Twitter is to engage your target followers and provide value for your customers.

You want to use Twitter for some goals:

Advertising and communicating with visitors.

  • Ideally, the things you’re selling should be reflected in your profile, which will ensure that buyers know what they’re getting when they click your link. It doesn’t lead to a bland website that leaves them wondering what you offer.
  • Don’t rely on other people to find you on Twitter. Create a consistent stream of new tweets, so that people can find you easily. 
  • Post valuable content and links to your website or blog, but also make sure that there is the important subject matter that you are posting about regularly.
  •  Create a contest and invite the audience to join in doing something fun in exchange for a prize.
  •  Promote your Twitter account and mention it on business cards, emails, and other marketing material whenever possible.

While we have the priority platforms that Small. businesses can invest. There are also other Social Media platforms like  TikTok, Snapchat, and LinkedIn. 

As a small business owner, explore these platforms, study the truth ones that help generate leads and sales and focus on the platform(s). Take advantage of the benefits that these platforms offer business and build your  presence. 

Entrepreneurship: What It Is And What It’s Not

The Entrepreneur

Entrepreneurship, according to Daniel McClellan, is primarily motivated by an overwhelming need for achievement and a strong urge to build. 

It’s no gainsaying how the entrepreneurship has delved so deep into our economic and social life, a core source very pertinent to our survival.

Dear Reader, as understandable as the word ‘Entrepreneurship’ is or should I say, I presume, its core concept could be quite ambiguous in some cases, mistaken or misidentified with other related words close to it but not exactly it. 

Briefly, you and I would be taking a stroll down to understand the concept and fundamentals of Entrepreneurship, what it truly is and what it isn’t. 

What Is Entrepreneurship?

Entrepreneurship is creating, building and scaling a business or businesses to generate a profit.

Entrepreneurship is what people do to take their career and dreams into their own hands and lead it in the direction they want. It’s about building a life on your terms.”

Who is an Entrepreneur?

An entrepreneur starts an industry, undertakes risk, bears uncertainties, and performs the managerial functions of decision-making and coordi­nation.

An entrepreneur identifies a problem and works towards solving it. He provides products and services that solve problems and meet needs.

Entrepreneurs are not just founders. An employee of a business or company that possess and exemplify entrepreneurial behaviours is alo an employee. In this case, he is an intrapreneur.

There are also many different types of entrepreneurs which include:  solo, creative, technical, hybrid, team, serial entrepreneur or social entrepreneurs, and so on.

Fundamentals of Entrepreneurship

To begin with entrepreneurs are problem solvers. They identify problems and offer viable solutions. These solutions are sold to people in the form of products and services.

If you own a business and you are not solving a problem, you can not be considered an entrepreneur.

Here are a few fundamentals you need to know and understand as an entrepreneur:
  • Creating a solid business plan: Mapping out your brand and its identity would help you reach your goals faster. Having a well-detailed business plan gives your brand a well-organized structure, marketing and sales strategies and an edge over other competitors. 
  • Set up a realistic goal:  Having foresight of what your brand would look like is very necessary as such projection would lead you into questioning and deliberating what is truly needed for your brand. Question the duration it would take to gain profit and have a realistic amount of sales and interest to manage your finances.  
  • Know your marketing niche: As this field is quite competitive, staying on top of your game would require you to give an outstanding and unique selling point to make your service stand out! A unique selling point and compelling services help you pull your right audience.
  • Create a business model: This gives you a foresight on how sustainable your product would be and how durable it would go. A well-constructed business model doesn’t necessarily guarantee success, however, it projects, helps you experience and help you learn the failures that could affect your business .
  • Create a customer-friendly atmosphere: It is one thing to acquire customers and another thing to retain customers and have them loyal to your brand. Applying human elements in dealing with your client’s needs help you understand them and make them a priority. Running a cost-friendly promo and alongside delivering value services would win you into clients’ hearts.

What Entrepreneurship is and What it isn’t.

  • Entrepreneurship is not just about the act of buying and selling.
  • It comprises the ability to bear risk, to be empathic, and solution-driven, and have management and marketing skills alongside the ability to convince and negotiate. 
  • Entrepreneurship is about finding a long-lasting solution to a problem.
  • In the entrepreneurship world, making other competitors as a yardstick to measure your success would only make you lose focus.
  • You need to acquire soft skills to excel as an entrepreneur. 

In conclusion, dear reader, I would love to end this write up with a quote from Tim Ferriss, a popular and outstanding American entrepreneur, lifestyle guru and book writer. 

“An entrepreneur isn’t someone who owns a business, it’s someone who makes things happen.” — Tim Ferriss.

If you are an aspiring entrepreneur, I say in Tim Ferris’s words, go out there and make your brand happen!